EFEKTIVITAS PROGRAM KALIMASADA DALAM MENINGKATKAN KESADARAN ADMINISTRASI KEPENDUDUKAN MASYARAKAT DI KELURAHAN BALONGSARI KOTA SURABAYA

Abstract

Penelitian ini bertujuan untuk mendeskripsikan efektivitas Program Kalimasada dalam meningkatkan kesadaran administrasi kependudukan masyarakat di Kelurahan Balongsari, Kota Surabaya. Latar belakang penelitian didasari oleh masih rendahnya kesadaran warga dalam memperbarui dokumen kependudukan, seperti KTP Digital, Kartu Identitas Anak, dan KK berbarcode, meskipun telah tersedia program pelayanan publik inovatif dari Pemerintah Kota Surabaya. Program Kalimasada merupakan implementasi dari kebijakan Walikota Surabaya berdasarkan SK Nomor 188.45/318/436.1.2/2021 dan dilaksanakan oleh Ketua RT di tiap lingkungan dibantu oleh Kader Surabaya Hebat. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Analisis data dilakukan melalui tahap reduksi data, penyajian data, dan penarikan kesimpulan. Fokus analisis mengacu pada teori “lima tepat” dari Nugroho (2014), meliputi tepat kebijakan, pelaksanaan, target, lingkungan, dan proses. Hasil penelitian menunjukkan bahwa Program Kalimasada dinilai tepat karena mendekatkan layanan ke lingkungan warga, melibatkan perangkat RT/RW, dan mendapatkan respons positif dari masyarakat. Namun, hambatan masih ditemui, khususnya pada kendala teknis aplikasi pendukung yaitu Klampid New Generation (KNG). Secara keseluruhan, program ini mampu meningkatkan kesadaran masyarakat terhadap pentingnya administrasi kependudukan. Disarankan agar pemerintah setempat meningkatkan sosialisasi berbasis komunitas dan memperbaiki infrastruktur penunjang aplikasi.

This research aims to describe the effectiveness of the Kalimasada Program in increasing community awareness of population administration in Balongsari Village, Surabaya City. The research background is based on the still low awareness of residents in updating population documents, such as Digital KTP, Child Identity Cards, and barcoded KK, despite the availability of innovative public service programs from the Surabaya City Government. The Kalimasada Program is an implementation of the Surabaya Mayor's policy based on SK Number 188.45/318/436.1.2/2021 and is carried out by RT Chairmen in each neighborhood assisted by Kader Surabaya Hebat. This research uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. Data analysis was conducted through stages of data reduction, data presentation, and conclusion drawing. The analysis focus refers to the "five right" theory from Nugroho (2014), including right policy, implementation, target, environment, and process. The research results show that the Kalimasada Program is considered appropriate because it brings services closer to the residents' environment, involves RT/RW officials, and receives positive responses from the community. However, obstacles are still encountered, particularly in technical constraints of the supporting application, namely Klampid New Generation (KNG). Overall, this program is able to increase community awareness of the importance of population administration. It is recommended that local government improve community-based socialization and improve application supporting infrastructure.