INOVASI LAYANAN SISTEM INFORMASI DATA PARIWISATA (SIDITA) JAWA TIMUR DALAM MENINGKATKAN PELAYANAN PUBLIK

Abstract

Abstraksi

Sektor pariwisata memiliki kontribusi strategis terhadap pertumbuhan ekonomi daerah. Namun, pengelolaan data pariwisata di Jawa Timur sebelumnya masih manual dan tersebar, menyulitkan rekapitulasi dan pemanfaatan informasi untuk perencanaan pemerintah maupun kebutuhan masyarakat. Menjawab tantangan ini, Dinas Kebudayaan dan Pariwisata Provinsi Jawa Timur mengembangkan Sistem Informasi Data Pariwisata (SIDITA) sebagai inovasi layanan publik berbasis digital. Penelitian ini mendeskripsikan dan menganalisis implementasi SIDITA menggunakan model adopsi inovasi e-government Taehyon dan Chandler (2020), mencakup latar belakang inovasi, pendahulu inovasi, dan faktor implementasi. Pendekatan kualitatif deskriptif digunakan dengan wawancara, dokumentasi, dan studi pustaka sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa SIDITA dikembangkan atas dasar kebutuhan efisiensi dan transparansi pascapandemi, dipelopori kolaborasi lintas bidang internal dengan dukungan pimpinan. Faktor implementasi didukung struktur organisasi adaptif, pemanfaatan SDM internal, serta regulasi dan anggaran. Namun, kendala masih ada pada sosialisasi, evaluasi, dan literasi digital di daerah. SIDITA merupakan langkah strategis menuju layanan publik digital yang mendukung promosi, integrasi data, dan pengambilan kebijakan pariwisata di Jawa Timur.

Abstract

The tourism sector has a strategic contribution to regional economic growth. However, tourism data management in East Java was previously manual and scattered, making it difficult to compile and utilize information for government planning and public needs. To address this challenge, the East Java Provincial Department of Culture and Tourism developed the Tourism Data Information System (SIDITA) as a digital-based public service innovation. This research describes and analyzes the implementation of SIDITA using the e-government innovation adoption model by Taehyon and Chandler (2020), which includes the background of the innovation, innovation antecedents, and implementation factors. A descriptive qualitative approach was used, with interviews, documentation, and literature studies as data collection techniques. The results show that SIDITA was developed based on the need for efficiency and transparency in the post-pandemic era, initiated through internal cross-sector collaboration with leadership support. Implementation factors were supported by an adaptive organizational structure, the use of internal human resources, as well as regulations and budget allocations. However, challenges remain in outreach, evaluation, and digital literacy at the regional level. SIDITA is a strategic step toward digital public services that support promotion, data integration, and tourism policy-making in East Java.